On Friday, 26 June 2026, entrepreneurs, tourism professionals, business owners, creatives and innovators from across the Western Cape gathered at Meerhof Wine Estate in Riebeek Kasteel for the Trailblazers & Tastemakers Summit.
Hosted by Swartland Tourism in collaboration with Stellenbosch, Paarl, Wellington and Tulbagh and Tourism, the summit was created to encourage collaboration between neighbouring regions while providing delegates with practical insights, fresh ideas and valuable opportunities to connect with industry leaders and fellow professionals.
Throughout the day, attendees heard from an outstanding line-up of speakers who shared their knowledge, experiences and perspectives on topics ranging from leadership and entrepreneurship to artificial intelligence, branding and business growth.
The day opened with a warm welcome from Ashley Stone, Swartland Tourism Chairperson, followed by Alderman harold Cleophas, Mayor of Swartland Municipality, who officially welcomed delegates and highlighted the importance of regional collaboration in strengthening tourism and supporting local economies.
Andrea Mullineux | Building a World-Class Brand
Internationally acclaimed winemaker Andrea Mullineux, co-owner of Mullineux & Leeu Family Wines, shared the inspiring story behind one of South Africa’s most celebrated wine brands. Drawing on her own journey, she spoke about the value of authenticity, perseverance and remaining true to a vision while building a globally recognised business. When people asked why (my husband and I) chose Swartland instead of Stellenbosch or even an international established region, the answer was simple. We blevied that the Swartland had a voice that had not yet been fully heard. We started our own winery in a place we thought had the best potential in the world
CLICK HERE to watch Andrea Mullineux presentation
Michael Meyer | Leadership, Innovation and Future Thinking
Michael Meyer challenged delegates to think differently about leadership, innovation and the future of business. His presentation encouraged businesses to embrace change, remain adaptable and identify opportunities in an increasingly competitive and evolving marketplace. He emphasised that Sport Tourism, especially mass events, still has huge potential in a multi-million global industry that impacts widely on the Tourism and Hospitality enterprises within the destination.
David Kaye | AI for Business
Artificial intelligence is rapidly transforming the way businesses operate, and this practical session explored how AI can be used to improve productivity, marketing, customer engagement and day-to-day operations. Delegates gained valuable insights into how emerging technologies can be applied across a wide range of industries.
CLICK HERE to view David Kaye’s presentation
Ben-Carl Havemann | The Tastemakers Session
As part of the summit’s Tastemakers session, Ben-Carl Havemann shared his perspective on entrepreneurship, creativity and building brands that resonate with consumers. His presentation highlighted the importance of innovation, storytelling and creating meaningful experiences that leave a lasting impression.
CLICK HERE to view Ben-Carl Havemann’s presentation
Stefan Gerber | Turning Ideas into Opportunity
Joining the Tastemakers session, Stefan Gerber explored the entrepreneurial mindset and the importance of recognising opportunities, adapting to change and building businesses that continue to evolve alongside their customers and industries. His own journey as a winemaker-turned-sheepfarm-owner follows one of severe drought and innovation born from desperation. His sheep-to-shop business model has led to the opening of their own clothing store, Gerber & Co.
CLICK HERE to view Stefan Gerber’s presentation
From Passion to Brand
One of the highlights of the day was the From Passion to Brand showcase, where a selection of local businesses shared the stories behind their brands. From humble beginnings to thriving enterprises, each presentation celebrated the passion, determination and innovation that continue to shape businesses throughout the region.
The showcase demonstrated that successful brands are built through authenticity, resilience and a willingness to embrace new opportunities.
Beyond the presentations, the Trailblazers & Tastemakers Summit created an environment where delegates could connect, exchange ideas and strengthen relationships across the Swartland, Stellenbosch, Paarl, Wellington and Tulbagh regions.
The conversations throughout the day reflected a shared commitment to supporting local businesses, encouraging innovation and working together to grow tourism and the regional economy.
Swartland Tourism extends its sincere thanks to every speaker, presenter, partner, sponsor and attendee who contributed to making the Trailblazers & Tastemakers Summit such a memorable and worthwhile event. The knowledge shared, ideas exchanged and universal lessons learnt ensures that the Summit will become a fixture on the annual calendar. Swartland Tourism NPC wishes to thank the sponsors Cork and Collar, In The City and The Tin Roof Guest House a heartfelt word of thanks.
